Cookie & Tracking Policy

01What Technologies We Use

ROOTÉ may use:

• cookies
• browser local storage
• session storage
• pixels
• SDKs
• analytics tools
• and similar technologies

These technologies may be used to operate the website, remember preferences, understand performance, provide security and, where permitted, measure advertising.

02Strictly Necessary Technologies

These technologies may be required for:

• authentication
• security
• language preference
• RTL/LTR presentation
• cart
• checkout
• assessment progress
• session management
• and fraud prevention

Because these technologies are necessary to provide the requested service, they may not always be optional.

03Functional Technologies

ROOTÉ may use functional storage to remember language, account preferences, assessment progress, previous selections, and personalization settings.

04Analytics

ROOTÉ may use analytics tools to understand page usage, errors, performance, conversion, device types, and general customer journeys. Where legally required, non-essential analytics do not activate until the required consent is obtained.

05Advertising and Attribution

ROOTÉ may use advertising or attribution platforms such as Meta, Google, TikTok, or similar services. Such tools may use cookies or other identifiers. ROOTÉ does not intentionally transmit raw scalp photographs, health questionnaire responses, or other sensitive health information to advertising platforms for behavioral advertising purposes.

06Cookie Consent

Where required by applicable law, ROOTÉ will provide controls that allow users to accept, reject or manage non-essential tracking technologies. ROOTÉ does not intentionally use misleading cookie-interface design to force acceptance of non-essential tracking.

07Marketing Consent Is Separate

Accepting cookies does not automatically mean agreeing to receive promotional email, SMS, WhatsApp, or other direct marketing. These permissions are obtained separately where required by applicable law.

08Managing Cookies

Users can manage eligible cookie preferences using the ROOTÉ cookie-preference interface where available. Users may also delete cookies and site storage using their browser settings. Disabling certain technologies may affect website functionality.